Flipkart
It was the success story of a well known company flipkart .It was the startup launched in 2007 with just an investment of 4 lakh rupees and it reached to the 1 billion dollar as the first ecommerce company of india it starts a trend in india to shop online by at your comfort zone. The company’s core value lies in the operating mantra: “Don’t count your customers before they smile”!.
Leading factors to the flipkart success are
1.It has its own warehouses and inventory management system and the backend operation of flipkart is up to the mark.
2.It is interesting to know that the co-founders of the company feel that discounts cannot replace the customer’s satisfaction of prompt service and efficiency.Consistent customer service with focus on speedy resolution of delivery and faulty product issues.
3.Flipkart succeeded in adding the ‘surprise and delight’ factor for customers. They are treated to offers that are most suited and relevant to their preferences. The company’s Big Billion Sale was an aggressive step towards the same direction.Many criticized the retailer for jumping way too ahead without much preparation for the challenge. Though Flipkart fumbled in managing site traffic and product demand-supply gap, it maintained its goodwill by sending an apology with explanation letter to all its customers. It made adequate amends and managed to won back its loyalists.
4.Innovation comes fast in flipkart it provide cash on delivery and card payment at home or we can say that at your door step.
5.Flipkart researchs and do it best to their customer preferences.
6.Flipkart uses Ai based service it adapts what customers most searches and provides them what they want.
#Flipkart’s rules of success are simple and clear – Engage customers using novel ideas, quality products and seamless service.
That is all if you have any query related to this article or if you wanna give suggestions comment now.
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